Marketing is recognised as fundamental to the success of business and non-business organisations. Successful organisations achieve their profit and other objectives by satisfying customers better than the competition. The MBA Marketing course will provide students with a thorough understanding of the marketing discipline, developing competencies in all major areas of marketing activity

Our Specialization Track in Marketing provides managers with the skills and knowledge to enable them to make informed decisions that support the development goals of their organization or business. Specialization modules include Marketing Research, Consumer Behaviors, and Services Marketing.